As a toy brand with aesthetics and education function based in global multicultural
Always adhere to the concept of combining artistic creativity with the world's multiculturalism,
and helping families and children around the world create a better life through products.
We put forward ideas that are compatible with art and dialogue with the world.
We hope that children can through our products open the door to the world and feel the beauty of art
So as to stimulate children's imagination and cultivate multiple intelligences.

Since its inception, mideer has continued to collaborate and co-create with many international artists,
We use the eyes of the world's artists to pass on and record the beauty of life and integrate this beauty into our products,
so that children from different countries have a link to their childhood, exerting a subtle influence on their aesthetic taste
and helping children form a diverse and inclusive world view.

We believe that the real value of toys is not just a bunch of toys themselves,
but whether they can bring children all the beauty in the world.
Therefore, mideer takes the perspective of children's growth as the core,
and combines the eight intelligences of children's growth to build the entire product system.
Each product is developed in collaboration with designers, artists, and education experts.
As a result, early childhood education and visual arts design are closely integrated, creating pieces of toys of aesthetics
and education function that are aesthetically pleasing and promote children's learning and development.
This allows children to feel the influence of beauty in a subtle way while also enhancing their multiple intelligences.