Accompanying children with multiculturalism in their growth allows them to always have an artistic perspective, the ability to discover beauty, and an embracing heart towards the world.

Renowned art master Lowenfeld once said: Art can cultivate adaptable and creative individuals; without art education, although one may have abundant knowledge, they do not know how to apply it, eventually becoming a person lacking substance and struggling to adapt to their environment.

Art can liberate children's nature, build confidence, refine their temperament, and regulate their speech. Therefore, children should receive aesthetic education from an early age and be influenced by beauty. However, aesthetic education is not just about providing simple art training to improve children's artistic abilities. It is more important to subtly influence people's emotions, interests, temperament, breadth of mind, culture, inspire their spirits, and comfort their souls.

Therefore, for mideer, toys are not just playthings but also keys to opening up a vast world.
Based on the brand positioning of "aesthetic and intellectual", mideer cooperates with artists from various countries, such as Eric Carle, MIYANISHI, Alison Jay, Ye Luying, Vikki Zhang,etc., who draw inspiration from European countryside towns, snow-covered primitive forests, traditional Chinese culture, and more. mideer hopes to provide a multicultural perspective through the eyes of artists from different cultural backgrounds: the artists incorporate various aspects of the world into their works, and children can see people's lifestyles around the world, realize the diversity and unity of humanity, culture, and nature, learn to respect diversity, and build inner peace and tolerance, unconsciously establishing an open worldview.