What are we insisting on?

We believe that the actual value of a toy is not just a pile of toys but whether it brings all the beauty of the world to a child - art, love, hope, kindness, bravery, the ability to maintain a child's innocence, rich imagination, freedom of unique expression and sensitivity to the world.
These influences may be very small, but it is precisely these influences that allow children to maintain an unextinguishable hope and optimism in their hearts when they face setbacks, pain, and darkness alone in the future. We will shoulder this responsibility with a serious attitude!

Guarding Children's Whimsy

Guarding Children’s Whimsy , perhaps that is what the world's future looks like. In a child's world, there are no fixed things, and anthropomorphized objects in the traditional sense are not simply anthropomorphized objects, because a child's imagination is full of infinite possibilities, and we want to convey that limitless potential. Cars can fly in the sky, small animals are all anthropomorphized, all plants are various types of desserts, and humans can travel to any place through a space-time tunnel...

Every product we design maintains the innocence and imagination of children, permeating art aesthetics and boundless imagination throughout. We hope that children can create their own new worlds through each image

Linking Children All Over The World?

In our products, you can see children from all over the world with yellow, white, or black skin. Although they are different, they are good friends and are all children of the world!
You can also see the external outlines of characters and things, which not only restore realistic details but also have the warmth of a family of animals and the happiness of different animals together. We hope to convey some heartwarming stories through our toys and transmit a temperature that belongs to us.

Listen To Children's Voice

In our works, every child has their own shining point, and each child's gaze is different, some joyful, some confident, some playful, and some sad... You may think that all children are happy, but real children are diverse.
mideer wants to combine this artistic creativity with elements from around the world, and through every delicate detail, convey the true inner world of children. We want to transmit the little world that belongs to them, which is feedback from their inner world to us adults, and listen to the voice in their hearts.