中文
2016

In 2016

Mideer reached a strategic partnership with "Bologna Illustration Exhibition" , Oscar in the painting world, allowing mideer's toy aesthetic values to be recognized by all sectors of society.

On 23rd May 2016

Mideer released its first product series - baby's first puzzle, successfully being TOP in Chinese market.
2017

2017年

mideer弥鹿开启了教育品类的产品线。

In 2017

Teamed up with Poplar Kid's Republic for a joint art exhibition, establishing a long-term strategic cooperation relationship.

In July 2017

Participated in Shanghai CBME Maternity and Baby Show for the first time and received many positive reviews.

In October 2017

Participated in CTE China Toy Fair.
2018

In June 2018

Participated in the Japan Toy Fair, successfully opening the Japanese market for mideer.

In July 2018

Participated in China W&B Fair.

In July 2018

Participated in Shanghai CBME Maternity and Baby Show.

In September 2018

Participated in Moscow International Toy and Baby Exhibition in Russia.

After October 2018

Entered the largest art children's product chain store Baby Art in Moscow, successfully tapping into the Russian market.

In October 2018

Participated in the China Toy Fair.
2019

2019年1月

mideer参加北京玩博会

Since 2019

Participated in the Hong Kong Toy Fair, receiving agents from international first-line toy stores, and signing a strategic partnership agreement with European partners.

In July 2019

Participated in the Shanghai CBME Maternity and Baby Show.

In October 2019

Participated in the China Toy Fair.
2020

In January 2020

Participated in the New York Toy Fair and opened up the US market, successfully entering hundreds of small and medium toy and gift shops in the US and Canada.

In October 2020

Participated in the Shanghai CBME Maternity and Baby Show with the stunning "Artist Who Can't Be Stopped" art show.
2021

2021年3月

mideer国风拼图系列上线，弥鹿开始向成人拼图线迈进。

On April 16, 2021

Mideer opened its first offline physical store in Hankyu, Ningbo, marking the start of mideer ’s nationwide multi-channel offline strategy.

On July 22, 2021

Mideer unveiled an updated brand logo, starting a new brand strategic phase.

In July 2021

Mideer participated in the Shanghai CBME exhibition.
2022

In June 2022

Mideer’s official flagship store on Tmall ranked 4th in the Toy category and 1st in the puzzle industry.

On November 1, 2022

Mideer participated in CTE Chengdu Toy Exhibition.
2023

On January 9th, 2023

Mideer participated in the Hong Kong Toy Fair.

On March 6th, 2023

Mideer participated in the Bologna Children's Book Fair in Italy.

On April 26th, 2023

Mideer participated in the Shenzhen Gift Fair.

In 2016

Mideer reached a strategic partnership with "Bologna Illustration Exhibition" , Oscar in the painting world, allowing mideer's toy aesthetic values to be recognized by all sectors of society.

On 23rd May 2016

Mideer released its first product series - baby's first puzzle, successfully being TOP in Chinese market.

2017年

mideer弥鹿开启了教育品类的产品线。

In 2017

Teamed up with Poplar Kid's Republic for a joint art exhibition, establishing a long-term strategic cooperation relationship.

In July 2017

Participated in Shanghai CBME Maternity and Baby Show for the first time and received many positive reviews.

In October 2017

Participated in CTE China Toy Fair.

In June 2018

Participated in the Japan Toy Fair, successfully opening the Japanese market for mideer.

In July 2018

Participated in China W&B Fair.

In July 2018

Participated in Shanghai CBME Maternity and Baby Show.

In September 2018

Participated in Moscow International Toy and Baby Exhibition in Russia.

After October 2018

Entered the largest art children's product chain store Baby Art in Moscow, successfully tapping into the Russian market.

In October 2018

Participated in the China Toy Fair.

2019年1月

mideer参加北京玩博会

Since 2019

Participated in the Hong Kong Toy Fair, receiving agents from international first-line toy stores, and signing a strategic partnership agreement with European partners.

In July 2019

Participated in the Shanghai CBME Maternity and Baby Show.

In October 2019

Participated in the China Toy Fair.

In January 2020

Participated in the New York Toy Fair and opened up the US market, successfully entering hundreds of small and medium toy and gift shops in the US and Canada.

In October 2020

Participated in the Shanghai CBME Maternity and Baby Show with the stunning "Artist Who Can't Be Stopped" art show.

2021年3月

mideer国风拼图系列上线，弥鹿开始向成人拼图线迈进。

On April 16, 2021

Mideer opened its first offline physical store in Hankyu, Ningbo, marking the start of mideer ’s nationwide multi-channel offline strategy.

On July 22, 2021

Mideer unveiled an updated brand logo, starting a new brand strategic phase.

In July 2021

Mideer participated in the Shanghai CBME exhibition.

In June 2022

Mideer’s official flagship store on Tmall ranked 4th in the Toy category and 1st in the puzzle industry.

On November 1, 2022

Mideer participated in CTE Chengdu Toy Exhibition.

On January 9th, 2023

Mideer participated in the Hong Kong Toy Fair.

On March 6th, 2023

Mideer participated in the Bologna Children's Book Fair in Italy.

On April 26th, 2023

Mideer participated in the Shenzhen Gift Fair.
2016
2017
2018
2019
2020
2021
2022
2023

Brand News

Mideer has been selected for the "TREASURE BRAND PROMOTION PLAN" by People's Seection: Using art + imagination to inspire children's multiple intelligences.

On January 6, 2021, mideer was awarded the "Lang Award" As a brand that focuses on content and design, the guochao trend require their own aesthetic expression.

Creating an immersive shopping experience, Mideer's first offline experience store is popular

mideer collaborates with national treasure guardian Ye Luying to innovate Chinese-style puzzles and inherit the beauty of Chinese culture.

mideer partners with Tmall Treasure, a new brand: Using Art Toys to Safeguard Children's Imagination