Internationalization Channel Strategy of mideer
mideer has always taken an international route in its channel selection and is currently available in over 60 countries and regions around the world, including the UK, US, Japan, and Singapore.
Overseas, their priority is to focus on high-end, luxury department store counters in offline channels. They have entered countries and regions such as Europe, Japan, and South Korea through stores like Hankyu Department Store, Takashimaya, Isetan Department Store, ION Orchard in Singapore, and Galleria Department Store in South Korea. mideer's presence can even be found at the Louvre Museum in France.
In China, in addition to a comprehensive layout on platforms such as Tmall, JD, and Douyin, they also sell products through high-end mother and baby platform Qtools and LijiaBaby. mideer is also present in top-tier bookstores such as Eslite Bookstore, Yanjiyou, Fangsuo, Poplar Kid's Republic, and SiSYPHE.
As toys are a highly interactive category, especially mideer's artistic toys, they place a greater emphasis on channel selection. mideer hopes that consumers can touch and feel the texture of different products through immersive experiences in offline channels and establish recognition and trust for the brand in the process. This channel selection strategy also helps to strengthen mideer's artistic brand image.
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