- mideer, a toy brand of Art & Education, has been selling well in over 70 countries and regions worldwide.

mideer has broken the traditional limitations of the market for educational toys by combining art with toys, creating a new path for children's toys called "aesthetic and intellectual."

Through artistic means and the fusion of diverse international cultures, mideer's toys enhance children's aesthetic abilities, unleash their unlimited imagination and creativity, and promote the development of multiple intelligences.
This meets the growing demand in the current market for educational, innovative, aesthetically pleasing and high-quality toys, while also filling the gap in the current toy market for the integration of artistic elements.
mideer has become the leader in breaking through market competition and opening up the market for art and innovative toys.

Open-minded thinking.

mideer believes that children's world is limitless, and that all children are geniuses who can create the future!

By incorporating innovative gameplay and open-minded thinking into every product development, mideer aims to make each product a key for children to unlock new worlds and inspire endless possibilities.

International art aesthetics.

With a highly internationalized perspective on art education, mideer collaborates with many renowned international artists, such as Eric Carle, Tatsuya Miyanishi, Alison Jay, and Vikki Zhang, to create imaginative artworks that take children on a journey through the fantastical world of art, opening up their minds to limitless possibilities.

Worldwide cultural integration.

mideer does not deliberately add singular cultural elements into its products, but instead draws inspiration from the diverse cultures around the world as a source of nourishment for the brand. By incorporating the beauty of everyday life as seen and recorded by artists worldwide into its product DNA, mideer connects childhood experiences across the globe.
Through learning and play, children can effortlessly experience the lives and perspectives of peers in different countries, appreciate their colorful cultures, broaden their horizons, and embrace the world.