mideer has flagship stores on various e-commerce platforms such as Tmall, JD, Douyin, Amazon, Shape, Youzan Mall, and PDD, achieving a comprehensive layout of online channels. Their puzzle series products are highly praised by consumers and regarded as "art masters" in the puzzle industry.

mideer has counters in high-end mother and baby platforms in China such as Qtools and Lijia Baby, as well as top-tier multi-functional bookstores such as SiSYPHE Eslite Bookstore, Yanjiyou, Fangsuo, and Poplar Kid's Republic. In 2021, they opened their first offline store in Ningbo Hankyu, and have established multiple authorized stores in China, with plans to continuously expand their offline channel construction in the future.