In August 2021, mideer and KIDDY jointly held an art exhibition by international artist Eric Carle at the bfc Bund Financial Center in Shanghai. The immersive picture book story scene experience, artistic parent-child interaction, and entertaining exhibition format transformed the content of grandfather Carle's picture books into a three-dimensional and gamified experience, providing a new parent-child exhibition experience for children and families. The event had a precise exposure to an audience of over 40,000 people, with product sales reaching 300,000 sets. Many international schools in Shanghai also organized visits, spreading mideer 's artistic and beautiful life concept to more children and families.