With the implementation of the "dual-carbon" strategy, advocating the concept of green environmental protection and practicing green, low-carbon living has become a consensus throughout society.

From June 1st to June 20th, 2022, mideer and one of the representatives of "new retail," Intime Department Store, together with TMall, Taobao, and Pop Mart, created a unique green play art exhibition. Ingenious design and production, coupled with the clever integration of the designer's green living concept, impressed consumers, and this artistic expression of environmental protection concepts was well received.

mideer fully integrated green throughout the exhibition, from using green environmentally friendly materials for products to the overall green color scheme of the art design, attracting many influencers to check-in and share. mideer also brought a series of international artists' jigsaw puzzles to the scene, conveying macro green concepts from a more diverse perspective through each piece of art exhibition. This inspired more young people to participate and share their passion, further spreading the concept of green environmental protection among more consumer groups.